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Blog
17
May
2015

Creating a dental marketing gameplan

For the dental marketing consultant,
one of the best ways to become successful in
the business of dental marketing is to develop
new ideas, like creating a “gameplan”. What
does this idea of gameplan refer to? It refers to
developing a gameplan that would help you to
double new patients in your dental marketing
business. So the more new patients that you
have, the more successful you will be in your
business. Developing this kind of idea is one
way to be on top of the dental marketing area.
Then for the dental marketing consultant,
there’s also the Internet.

Nowadays, more and more people are using the
Internet in their everyday activities. Be it in
shopping through e-bay, looking up for prices of
cars in automobile sites, or simply logging in to
social networking sites, the Internet has been a
part of people’s lives already. With these facts
in mind, the Internet itself can be considered as
a one of the new dental marketing ideas. We
can use the power of the Internet as a new
strategy to become successful in the field of
dental marketing. So you would ask, “How can
the Internet help you become successful in
dental marketing?” or “What makes it fit to be
considered as one of the new ideas for dental
marketing?”. The dental marketing consultant
will also provide you with answers to these
questions.

PART I: On Creating A Gameplan…..

So how do you create a gameplan? The answer
to this is that you should come up and set for
goals. The dental marketing consultant would
advise you to set goals for: (1) how many new
patients you want; (2) what type of patients you
want to attract; (3) how many referrals you
want to generate; and (4) how much you expect
each patient to be worth.

#1: Setting Goals for How Many New Patients
You Want:

The dental marketing consultant would say that
setting goals on how many new patients you
would like to have can be one of the very
helpful ideas. Set the number of new patients
that you would have, let’s say, for a month.
Having this number in your mindset can help
you target a specific number of patients at a
fixed rate in a month (let’s say 3 patients in a
month). Then as time passes by, you will be
able to add more new patients to those fixed
numbers of new patients ( let’s say from the
fixed number of 3 patients, you will be able to
have 4 to 5 patients in a month, etc.).

#2: Setting Goals for What Type of Patients
You Want To Attract:

The dental marketing consultant would also
emphasize that determining the type of new
patients that you would want to attract can
also be helpful in dental marketing. These could
vary from patients from different kinds of
status and professions (lawyers, accountants,
engineers, etc.). Having these ideas would help
you in setting up the income that you would like
to have in a month; as to how much you would
charge for this type of patient, etc. depending
on their status and professions.

#3: Setting Goals for How Many Referrals You
Want To Generate:

As you will be able to satisfy your new patients
with your services, the dental marketing
consultant assures you that there would be a
very big possibility that the number of patients
that you have set for in a month will increase in
number.. through their referrals. They would
come up with ideas of introducing you to their
friends, relatives, etc. Your patient would say,
“Hey, I’m very satisfied with the services that
my dentist gives me… so maybe I would
introduce them to my family and friends!”
Through this, you surely be able to be more
successful in your dental marketing business!

#4: Setting Goals for How Much You Expect
Each Patient To Be Worth:

For this part of the gameplan, the dental
marketing consultant would advise you to set
the price on how much each new patient would
be worth, or what the “lifetime value of each
new patient is”. Say for example, you would
come up with ideas that for your patient who is
an accountant you would charge $100, for your
patient who is a lawyer you would charge $1050,
and so on. Having this kind of planning in
dental marketing can help you set how much
income you would have within a month or a
year.

PART II: On Using The Internet….

As one of the new ideas for dental marketing,
the dental marketing consultant will also
emphasize the importance of the Internet. The
Internet is useful due to the following

(1) More and More People Are Going On-line:

As stated earlier by the dental marketing
consultant, more and more people are using the
Internet in their daily activities. Growing
numbers of people are searching on-line
compared to any other media for their service
providers; to get directions to places they want
to go, to chat in social media directories, to get
in touch with friends and other people through
various social networking sites, etc. Now as you
build your own website for your dental
marketing business, and as more and more
people are making use of the Internet, make
sure that it would be presented in a way that
could increase the traffic of your visitors (which
could be your potential patients).

(2) The Power Of Keywords:

Coming up with a new ideas for good key words
can help you become successful in dental
marketing as well. The dental marketing
consultant would advise you to use specific
keywords (such as dental, marketing, or any
specific keyword that you can come up with). If
done correctly, you can literally dominate your
area in the Internet… and you will be able to
overcome your competitors in the business!

(3) Every Visit Counts:

As one of the best ideas, getting new patients
through the Internet in dental marketing is
absolutely FREE! The more visitors you have on
your site, the higher the ranking of your page
is. So, if your site ranks higher in the search
engine, then you can get people to find your
own website without having to pay Google,
Yahoo, etc. for every click. And this means your
site will possibly be much more “famous” than
any other site in the net. So that’s why the
dental marketing consultant would emphasize
the fact that every visit counts!

(4) The Best Of Both Worlds:

If you have ideas of getting free (or natural)
traffic and get paid traffic as well, then you can
enjoy the best of both worlds in the Internet!
For the dental marketing consultant, the key is
that when someone searches for “Your Town
Cosmetic Dentist” in the Internet, you would
want to be the one that is displayed all over
Google or yahoo. Whether your visitors would
look up, down, to the left or to the right, it
doesn’t matter. You want all doors to lead to
you!

So, the dental marketing consultant reminds
you to keep these goals in mind as you go on
with your dental marketing business. Always
remember that having a gameplan will always
help you to make it to the top of your business!
We can also clearly see the importance of the
Internet in the business of dental marketing.
Having these new ideas for dental marketing
will not only give you more and more patients,
but lots of income as well. Therefore, the more
patients that you have, the more rewarding it
would be!

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